About
About Markid
Back in December 2021, Markid was born out of a simple, yet apparently forgotten, principle: marketing doesn't have to be mundane. Being different is what grows businesses.
And a one-man team can do that job. The representative of that team is Jef Wallican.
This is not truly a one-man team, Markid has highly-skilled creative subcontractors; videographers, web developers, creative directors, photographers, designers and editors.
The name “Markid” is a cheeky nod to being "The Marketing Kid" and the core mission to "Market it", to grow, your business online.
Goals & Values
growth - creativity - honesty - curiosity
The Main Goal of Markid is to exponentially grow your business. Not just clicks. Not just traffic. Leads, sales, revenue. So you can scale.
Creativity is key: Your brand's voice should be like your favourite song; unmistakable and still surprising. I make ads that halt the doomscroll.
Honesty, my non-negotiable: In a sea of smoke and mirrors, Markid stands for transparency. Here, ethical marketing isn't just a buzzword; it's our backbone. I am transparent to every client; no bullshit, no excuses.
Curiosity, my fuel for innovation: The digital landscape is ever-changing, and so am I. At Markid, stagnation is the only sin. We thrive on evolution, on the relentless pursuit of 'what's next.'
If you ever need a Digital Marketeer, more specifically a Performance Creative Strategist, consider Markid. Consider Jef Wallican.
About Jef Wallican
The Journey: Born in Rumbeke, West-Flanders, and seasoned in Ghent. My story is a cocktail of communication, culture, and cutting-edge marketing education. From the classrooms of Belgium to the digital domains I surf in Portugal today, my journey was fueled by a single passion: to master the art of online impact for any business. To make hard-earned cash for the business owners that give me the responsibility to handle their hard-earned cash online.
The Passion: Digital marketing isn't just my job; it's my arena, my playground. It's where I channel my endless curiosity and commitment - which I can’t channel on people or they’ll get mad - to craft campaigns that don't just speak but resonate.
It all started off while working my first job in PR, I went for the Digital Marketing Institute course “Professional Digital Marketeer” to complete my digital skillset. I found a job as an Online Marketer soon after. We doubled the revenue coming from paid advertising in that next year. I quit just after COVID, and from there on my fountain of ideas and tendency to avoid authority snowballed into a serious freelancer career.
The Philosophy: In a world where algorithms dictate trends and data drives decisions, I believe in keeping the human touch alive. We buy emotionally first. Because at the end of the day, behind every click, every conversion, is a person, not just a pixel.
Your Next Step? Reach Out.
Thinking of elevating your online game? If you're on the hunt for a marketer who's as excited about the future as you are, look no further. Let's connect, concoct ideas, and conquer the digital market together.