Ads Budget Estimator

Ad Budget Calculator | LinkedIn & Meta | Markid

Free Tool · markid.be

How much should you spend on ads?

Answer 4 plain-English questions. Get a realistic budget range with three scenarios — no jargon, no spreadsheet needed.

Step 1 of 4

Question 1 of 4

What do you want these ads to do for your business?

Pick the one that's closest to your main objective.

Question 2 of 4

Who are you trying to reach?

Think about the person who actually says yes to buying from you.

Question 3 of 4

What's the typical value of one new client or sale?

This helps work out whether the ad spend makes economic sense.

Question 4 of 4

Do you have a monthly budget in mind, or do you want to know what a goal would cost?

Either way works — we'll calculate the other side.

I have a budget Tell me what to expect

I have a lead goal Tell me what it'll cost

Your estimate · LinkedIn Ads

Conservative

Generic creative, cold audience, untested setup

/ month

Leads/mo-

CPL-

Deals/mo-

ROAS-

Base Case

Decent creative, realistic conversion rates

/ month

Leads/mo-

CPL-

Deals/mo-

ROAS-

Aggressive

Strong creative, optimised funnel, warm audience

/ month

Leads/mo-

CPL-

Deals/mo-

ROAS-

Narrow the range — answer 3 more questions

▼

Do you already have ads, visuals, or video content ready to use? Affects CTR

Do you have a dedicated landing page for these ads? Affects CVR

Have you run paid ads before on any platform? Affects performance

Still a range? That's the point. Every business is different. Book a free 20-min call with Jef to get the specific number for yours.